MasterClass cover image

Bringing youth to the sports

I redesigned MasterClass Tours’ brand identity and existing Drupal-based website, with a focus on maintaining their core personality, content, and the site’s functionality, all the while simplifying their customer on-boarding process and transitioning their marketing to a more modern, digital workflow.

MasterClass Tours desktop website
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The newly-Drupal 8 website was the launch platform for the new branding too, so it was essential that the content strategy and web infrastructure worked together to help cement the company’s reputation as the leader in its market.

MasterClass Tours mobile website
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With a heavy emphasis on performance and accessibility, I built a multimedia-focused platform that improved average loading times by over 500%, reduced server costs, while increasing conversions and allowing staff to keep the brand alive with regular video and written content.