Bringing youth to the sports
MasterClass is a school sports tour operator, working to motivate and inspire teams and clubs on training trips abroad.
I redesigned MasterClass Tours’ brand identity and existing Drupal-based website, with a focus on maintaining their core personality, content, and the site’s functionality, all the while simplifying their customer on-boarding process and transitioning their marketing to a more modern, digital workflow.
The newly-Drupal 8 website was the launch platform for the new branding too, so it was essential that the content strategy and web infrastructure worked together to help cement the company’s reputation as the leader in its market.
With a heavy emphasis on performance and accessibility, I built a multimedia-focused platform that improved average loading times by over 500%, reduced server costs, while increasing conversions and allowing staff to keep the brand alive with regular video and written content.